: How can I reduce "follow me" ads in adsense for publishers? On pages I publish, I have adsense display ads, which often seem to show "follow me" or "remarketing" ads (relevant to the user's

@Nimeshi995

So it seems you're using Adsense as a feature of your site and not just as a source of revenue. I would say that's counter-intuitive to the point and purpose of Adsense and software like it. Adsense is working from the wealth of knowledge it has gained about your users and algorithmically finds ads it thinks will get better conversions. Sometimes that means ads relevant to the content of the page, much of the time (in my experience, at least) it means I will see lots of ads for Panama City Beach since Google knows I plan to go there.

Having 100% relevant ads on your page certainly makes sense from the perspective of a content provider. Perhaps there are other products out there (perhaps Google itself could create a spinoff) that would achieve that. But currently Adsense's algorithms don't seem to do that.

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@Yeniel560

There is no way to block "follow me" ads.

However, I'm not sure that contextual ads inherently have "more integrity". Ads on any subject can be good or bad.

My advice would be to block all the sensitive categories in "Allow & block ads", as these typically worse adverts. Then keep an eye on the ad review center to block anything that looks spammy.

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@Debbie626

I think that there isn't any way to refuse them in Adsense. The "follow me" ads are an option in Adwords and is called "Remarketing".

You can find documentation here: www.google.com/ads/innovations/remarketing.html

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