: Are blocks of text that repeat on different posts considered duplicate content? I optimized my links using a .htaccess and made sure there are no duplicate URLs, but what about the content?

@Heady270

From a technical sense, it is duplicated content. Another word for content that appears on every page on your site is "boilerplate".

Duplicating content internally on your site is a common practice. Pretty much every website does so. Search engines (including Google) do not penalize for having some content on each page that appears on other pages.

Google even says that internally duplicating content will never incur a penalty. If they encounter two pages on your site with the exact same content, the only action they are likely to take is to choose only one of them to index. As long as each page on your site has some paragraphs of unique content in addition to the boilerplate, Google will index that page.

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@Sims2060225

Yes, At whatever page the similar content gets displayed, it will consider as duplicate content. Remove the widget if it is still there.

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@Pope3001725

They are not considered duplicate content if they are not the main meat of the page. If you notice this site itself has a lot of "duplicate content" in the form of footers, headers, sidebars, etc.

One way you can bulletproof this risk is by using html5 sematic markup and wrapping the sections in asides, footer and other semantic tags. You can take this a bit further by adding schema.org based meta data in the pages which will let google know exactly what these tid bits of html are.

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