: Different description on Brand search and Keyword search When we search for the company name and the company snippet shows up as a result, it takes a text from the HTML as description. On
When we search for the company name and the company snippet shows up as a result, it takes a text from the HTML as description.
On the other hand when we search a keyword and the homepage shows up as a result, the meta description will show up.
It happens in Google, Bing and Yahoo. How is it possible?
--EDIT:
I found the solution, but since a MODERATOR, marked this question as duplicate, I will write my answer here:
The problem was that: We didn't have the company name in the description, while the first word in the html body was the company name.
Therefore, where we searched for the company name only, search engines found the html body a better match for the query and show the body (which was not a human readable text)
However, when we searched the company name + a keyword that we mentioned in description, the description was chosen, not the html body.
To fix the issue, we both changed the description to include the company name, and remove the company name from some html tags like logo's alt in the very first part of the page.
Summary: Include all the keywords that you want to be searched in description including the company/website name.
More posts by @Ann8826881
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This is completely normal.
It may help you to refer to this page: moz.com/blog/mega-serp-a-visual-guide-to-google It is a breakdown of everything you can see in a Google SERP (search engine result page).
The search www.google.com/search?q=kitco is a brand search and the results are all the things you should expect/want and you are Blessed to have concerning your brand.
The knowledge graph on the right is for brand searches only.
The site links are very common for brand searches.
The search www.google.com/search?q=kitco+gold is a keyword search and is as expected. You are not going to get the brand advantages on searches that are not brand searches.
Google has been experimenting with SERP design lately. In this second search result, the site links are formatted differently. It took me a minute to realize this because they are understated where as with the other search, the format is more bold. Previously, both searches site links would have appeared the same.
The results of both searches are exactly as expected.
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