: Adding Microdata to a website of company listings Let's say you have a website that is akin to the YellowPages. It is a listing of lots of other companies. Should you place microdata about

@Jamie184

I would think you want the mark-up for your pages most important content. Would it pay to have your companies mark-up one each page? I do not think so.

Think of the person who is searching looking for information about joes florist. They want to know about Joe, where he is located, what is the phone number, what is he offering, etc. This is exactly what mark-up is for.

However, on your company pages, I would take advantage of mark-up for your company. I would make sure this was available on as many pages as is appropriate. For articles, assuming that your site may have a few, then you want to mark-up those pages with mark-up appropriate for an article.

Use mark-up to benefit the user first, the company second.

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