: Google Analytics for cookie-based A/B testing (same URL for A and B) I have a website with share-friendly URLs like example.com/register I implemented A/B testing as a cookie because I don't

@Martha676

Google's Content Experiments is meant for separate A/B URLs, but it can be hacked to use the same URL, as described in this article.

The general idea is to:


Use the usual Content Experiments wizard,
Fill the 2 A/B URL fields with dummy URLs,
Insert JavaScript code to modify page content on the client side.


Thanks Eike for the link!

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