: How to calculate unique number of events, one event per user in Google Analytics? We have an event which fires every time user initiates a download. How is it possible to calculate number of

@Heady270

Another way of asking your question is: "How many users had at least one download during this time period?"

You can use "segments" to answer this question. Create a segment only for users that have a "download" event.


Select the "Audience Overview" report
Change the main metric dropdown from "Sessions" to "Users"
Click "+ Add Segment"
Click "+ New Segment" red button
Click on "Conditions" under "Advanced"
From the "Filter" dropdown, change it from "Sessions" to "Users"
Change the "Ad Content" drop down to "Event Category" and have it exactly match "download" (or whatever your your event is actually called)
Name your segment "Users with download"
Hit the blue "Save" button
Remove the "All Sessions" segment if it is still applied
Your answer is the total user count now that this segment is applied.

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