: How to disassociate key search terms from a site So I have a friend with an online retail store and a separate personal website. For some reason, searching for his business's name will show
So I have a friend with an online retail store and a separate personal website. For some reason, searching for his business's name will show his personal site in the first five Google results.
Example:
Store -> ://rbai.example.com, "Ron Burgundy's Awesome Imporium" (fake, of course)
Personal Site -> ://rbhomepage.wordpress.org
He doesn't like this; he doesn't want his store to be connected in any way to his personal site and doesn't know why Google is finding him.
So I suggested that A) his store is linking to his personal site somewhere, B) his personal site may use his business name somewhere, and/or C) somewhere someone has published some content that mentions "Ron Burgundy's Awesome Imporium" with his link rbhomepage.wordpress.org, and Google has just made the connection.
I've looked through his Wordpress site and indeed, he has not mentioned his business name anywhere in content or meta tags. He doesn't link to his homepage anywhere from his store.
What other ways might Google (and other bots) be making that connection, and how can he reverse it?
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There's a lot of ways Google can associate a web page with a search term. Some of the more likely ones include the keywords being present in anchor text linking to that site and the other being those terms being in the content of pages that link to that site. That can happen anywhere. So, if another site has published a connection between the two then Google will know about it.
It can also be a link made through social media. This includes tweeting about that company from a personal twitter account. If there's enough information posted a link can be established.
There really isn't much you can do about it other then identify the links and/or content that is doing this and changing it (or requesting a change on the site if it is owned by a third party). And taking down anything he's posted personally about the company in social media.
But, as I'm sure the comments that are yet to posted will say, there are a lot of ways this can happen and the options are very limited.
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