: Drop in traffic but increase in pages crawled per day I saw a drop in traffic of my website in early September 2014. But, if I check the "Crawl Stats" in Google Webmaster Tools, I see
I saw a drop in traffic of my website in early September 2014.
But, if I check the "Crawl Stats" in Google Webmaster Tools, I see an increase in "Pages Crawled per day" and "Kilobytes downloaded per day".
This is just reverse to traffic drop. Should I be concerned?
I am also seeing daily 20-30 new 500 errors in Google Webmaster Tools despite the fast loading of the website for users.
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The third graph (green - Time spent downloading a page) is worrying to me. It appears that around the date that you lost traffic, your website went from serving the page in a third of a second to almost 4 seconds. If just the page request took that long, than the all the images, JavaScript, and CSS could have easily pushed the page load time above 10 seconds.
When your website takes more than 7 seconds to render a page, Google starts penalizing your site in the search results. I suspect that your traffic drop is related to the performance problems with your website starting around this time.
This happens when Google is re-fetching your website pages and trying to do in-dept analysis of your website. If you are not uploading the new content on your website then the problem is related to the code {PHP /HTML etc} of your website. Ask your developer to fix all the errors that Google has rectified. Google webmaster tool is now upgraded to advanced features where they check all your website code to see whether your website is complying with the slandered guidelines of website coding {W3C Validation}. If it is not then they will show you error pages in the webmaster tool. You have to resolve these errors as early as possible to get your website ranking back.
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