: URL strategy for local business and multilingual website I'm trying to find the best structure for a local business service that has a multilingual website. Actually, the website has a simple
I'm trying to find the best structure for a local business service that has a multilingual website.
Actually, the website has a simple structure: brand.com/fr/ www.brand.com/en/
I'm considering to replace www by taxi, which is the business activity in order to give some context to the brand name which has no keyword related to the activity.
The URL could look like that
taxi.brand.com/fr/
taxi.brand.com/en/
With specific pages targeted for locations it could look like that
taxi.brand.com/fr/location/
taxi.brand.com/en/location/
Another alternative would be to use subdomains for locations
location.brand.com/fr/
Or to use the language code as subdomain
fr.mydomain.com/location/
What are your thoughts on the optimal structure from an SEO perspective?
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I think the best strategy for you would be to have brand.com/location/ and for other languages language.brand.com/location/
However, remember to tell search engines that you have same pages in different languages like this -
<link rel="canonical" href="http://www.brand.com/" />
<link rel="alternate" hreflang="es" href="http://espanol.brand.com/" />
Why?
location.brand.com is not as good as brand.com/location/ SEO-wise as link juice don't flow as good on sub-domains as they do in hierarchical structure (there is matt cutt video on this - search on youtube)
taxi.brand.com will be very difficult for return visitors to remember and may not give much of additional advantage in SEO. Keep it short and don't make it complex just for SEO purpose. However, if you have other services like taxi, hotels, etc. then you may consider taxi.brand.com, hotels.brand.com etc.
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