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Michele947

: Can I use AdSense and AdExchange enabled networks together on a website I run a website where I have 3 AdSense units and 2 ad units from another ad network. The OTHER ad network sent me

@Michele947

Posted in: #DoubleclickAdExchange #GoogleAdsense #GoogleAdsensePolicies

I run a website where I have 3 AdSense units and 2 ad units from another ad network.

The OTHER ad network sent me an DFP AdExchange invitation, saying that by signing up, they would be able to send more ads to my ad units and increase my revenue.

The invitation url looks like this
www.google.com/adxseller/participant-registration?invitation=[LONG CODE]


Is it okay to sign up for AdExchange when I am already using AdSense on my site.
Is there any official statement from Google about its policies on this topic ?

I did come across this doc which explains how AdExchange works.

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@Jessie594

This goes beyond Ad blindness. Google has recently updated their AdSense policy removing the 3 ad unit limit per page and instead assess the overall balance of ads to content, specifically citing infinite scroll pages as an example of where more than 3 ad units may be appropriate.

Based on your question it would depend on the amount of unique content you have on your page. Google recommends that you keep the user experience in mind and requires that you have more unique content than ad units.

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