: How does Google's SafeSearch affect SEO? Sorry, I am using a profanity below. I am observing the following behaviour: SafeSearch ON, search "fucka": amazon.com is a first result. SafeSearch ON,
Sorry, I am using a profanity below.
I am observing the following behaviour:
SafeSearch ON, search "fucka": amazon.com is a first result.
SafeSearch ON, search "a": amazon.com is a sixth result.
SafeSearch OFF, search "fucka": amazon.com is not even on the first page.
SafeSearch OFF, search "a": amazon.com is a sixth result.
Is there an objective explanation? I could not find anything.
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Amazon is a "safe" site. That is why it appears when safe search is turned on. My guess is that somebody has linked to Amazon with the anchor text like "Fuck that big retailer that starts with A". That is why Google is showing Amazon for that query.
With safe search off, there are many more relevant sites that Google is allowed to show you. That is why Amazon is pushed off the front page of the search results.
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