: Why does Doubleclick get added to my page (sometimes) when I use Google Analytics? I have a website that I manage myself on a VPS, so in theory everything should be under my control. I have
I have a website that I manage myself on a VPS, so in theory everything should be under my control. I have no advertising whatsoever -- in fact, the only external script I run is for Google Analytics:
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'XXXXXXXXX', 'YYYYYYYY');
ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>
I use Ghostery in my browser to tell me what scripts are running on what pages. Fine. Accessing my own page, usually, shows exactly one result: Google Analytics. Except sometimes, it will display two results, Google Analytics and Doubleclick. This does not appear to be URL dependent: refreshing a single page will sometimes show Doubleclick, and sometimes not.
It is not malware related: I experience this on all of my devices, as do my users (who in fact reported this to me, prompting me to install Ghostery).
Why is this happening?
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Doubleclick appears when you use the demographics feature (ie. ga('require','displayfeatures')).
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