: Any consequence in using a subdomain instead of a stand alone domain I am trying to find out the best route to take with a multi-tenant environment that will share the same code base on a
I am trying to find out the best route to take with a multi-tenant environment that will share the same code base on a server and still get good SEO.
I can either do football.exposurevents.com or go with exposurefootballevents.com. Is there a downside with doing the subdomain? Less professional? It still has my keywords for Google.
The reason I am wanting to do the subdomain is because on Azure you only get one SSL certificate, and I would like them to share the same cookie, but I dont want to hurt SEO.
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I would go with topic.example.com or example.com/topic and not a separate domain for each topic. Basically, use the silo approach. This will allow each topic to rank on its own without being too diluted. Also, having your keywords in the domain does not proved very much SEO value now a days.
P.S.
While topic.example.com or example.com/topic are both sound SEO structures, keep in mind that sub domains require a lot more maintenance, more work if you move the site and somewhat tricky analytics tracking setup.
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