: Best way of showing updated/new year related content I have a website that shows data that only valid for one year, but like to keep the date for archive and compare purposes. For now I have

@Heady270

Another way to do it:


/content/ -- current content with no redirect
/content/content-2013 -- last years content


Then when 2015 rolls around, you move the contents of /content/ to /content/2014 and put the 2015 content in the place where it used to be. If people are linking into 2013, you don't get the direct benefit of their links this year, but that won't be a problem for the people who link to the 2014 content.

For 2013 content, I would recommend putting a large notice at the top of the page that says:


This is an archive of content from 2013. click here for the latest version.


Make the notice noticable with a bright color, center of the page, eye catching border, and plenty of white space. Then anybody that does land on the old content will be able to get to the new content.

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@Chiappetta492

Your challenge will be whether you have internal teams (or old visitors) that will be unhappy about seeing new content if you redirect and archive. We were doing this with great success, but the fact that the FB open graph objects locked in with the older meta and like counts really challenged our analytics. We had to discontinue doing this but it definitely works if you can control the backlash.

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@Gretchen104

Is it smart to redirect 301 old content 2013 --> 2014 and make a new archive page?
Or keep it like this?


I would keep it like this because users would be unhappy to see their link pointing to something new without warning.

Now, if link juice is your concern, there would be nothing wrong with putting an internal link from older years pages to current year pages. Current year pages would get a boost from 'the past'. These current year links should automatically 'slide' to the next year.

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