: How to tell the search engine to fill in the blanks? Google has an awesome feature to allow you to search for search terms where you don't know one or more words but Google guesses it for

@Eichhorn148

To rank for a phrase in Google you generally have to use the words from the phrase on your page. So if somebody were searching for "a tree saved is a air earned", then to rank for that phrase, you should use the phrase on the page, ideally in the title.

There are a few exceptions to this:


Google will substitute misspellings. If somebody searches for "a tre saved is a air earned", Google will likely still recommend your page the ranks for the correct spelling.
Google will substitute synonyms. Your page may still rank for "a tree preserved is a air earned".
Google often ignore unimportant words in a query so when somebody asks "What is a tree saved is an air earned?" Google will find the page that has just "tree saved air earned" on it.


Google puts a lot of emphasis on returning relevant results. They do not consider it a good user experience to show one page to a large variety of search terms that contain important terms not on the page.

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