: Which domain is better among them? keyword (Property) + Location(Delhi) First: keywordinLocation.com (Example : PropertyinDelhi.com) Second: keywordsinLocation.com (Example : PropertiesinDelhi.com) Third:

@Nimeshi995

EMD 'Exact Matching Domains' are less effective than ever

It's no big secret that Google no longer rewards silly amounts of ranking power for exact domain matches and in fact it can actually harm your rankings, especially on new sites. Nowadays unique branding works best because of Google having the ability to associate your site with a fresh unique branding word.

Stop words

Google and other major search engines do not value stop words such as 'and, in, the' and will actually count towards 'EMD' which means your more than likely going to get punished for a domain named cheapwatchesinlondon vs watcheslondon, also a domain named just megawatches.com will rank just as easily as the two previous examples with the correct SEO on page and off page.

Singular and plural

A website with or without these can rank just as easily for both without, Google uses many signals and most of these keywords are done off page. For example if people link to your website I brought a awesome watch, then Google will associate your site with watch increasing your website ranking on that keyword, if people use anchors with watches, or link to your website on a watches page externally then that will count towards that keyword...

Using EMD domains VS URLS

Another thing that should be considered is Google is less likely to return the home page of a website than a deeper link. This is because homepages generally are not what people are looking for and Google reacts better with good url names with short domains for example in this case.

branding.com/properties-in-london - not only does this tell Google what the page is about it also shows your visitors without being to long and looking spam.. a page londonproperties.com/cheap-properties-in-london/ looks spammy and repeats itself unnecessary.

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@Chiappetta492

Or take them all and pick one maindomain, and make the others alias. But the problem still remains...

Just do a keywords check. There are plenty sites (like GA) in which you can check the value of a keyword, solo or combined with other words (like your case).

After you find how much a keywords is search, check how many results pop up with the queries. One combination might be searched a lot, but it there are a lot of high ranking sites in the SERP, you might want to check out a less popular, less competitive combination of words.

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