: What file formats, file sizes, and frame rates are supported for animated ads managed by DFP? What are the most standard specifications for an animated ad in terms of file format, file size,

@Sarah324

Posted in: #Advertising #GoogleDfp

What are the most standard specifications for an animated ad in terms of file format, file size, frames per second and etc.?

I am preparing a media kit for our advertisers and can't seem to find a consistent answer on this. So far I found the following:


File Type: .SWF, .GIF, .FLA

File Size: 60k to 100k

Frames per Second: no more then 24 frames

Durations: 12 - 30 seconds

*All ads should be coded so that click-thrus launch a new browser window using target="_blank".


Ads will be managed with Google DFP.

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