: SEO titles for online version of a printed magazine We are running a print magazine and all issue articles are posted online as well. We optimize our Meta Titles, Meta Descriptions, and URLs
We are running a print magazine and all issue articles are posted online as well. We optimize our Meta Titles, Meta Descriptions, and URLs for SEO but for archival purposes the actual titles of the articles are identical to what is in the print version. Many article titles are not SEO friendly. A few examples would be "Fly Away" or "Building a Bigger Boat".
How much of an impact does this have on overall SEO? Are we fine with keeping the original titles or should we change our strategy for print version titles?
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Titles are the most important tag you have. They should be conversational and compelling and should fit within size guidelines.
I discuss title tag size guidelines here (ignore the title): Title in Google does not match <title> of document
Here is another answer that may help (ignore the title): SEO on Single Page Website and Content keywords
It explains the headline read order concept and how SEO concepts treats title tags and exactly how important they are. It also states that titles should be conversational and compelling first and foremost for conversion more than anything. It also gives guidelines to how to use keywords through all of your most important tags and what you should pay attention to most.
Regarding print versions, you may want to add something like printer friendly which would modify user experience and keyword weight.
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