: Keyword Specific VS Non-Specific Targeting in SEO Does Keyword specific brings better value in SEO compare to non-specific targeting? Example: <a href="www.companyA.com">Website Design</a>

@Cooney921

Commenter bybe has it right - the best anchor text for your company is your company name. This is especially true if you're using it as part of a pro-active campaign to build backlinks, or if it's going to be reused programmatically.

The common use case for web design companies is attributing their work. Lots of web design companies put links on sites they've built back to their own domain. As the number of domains grow, and the number of pages on those domains grow, you end up with LOTS of repeated anchor text.

If that repeated anchor text is your company name, that's fine.

If that repeated anchor text is "keyword rich" (and all your examples A, B & C qualify), then you put your domain at risk of penalization for manipulative linking.

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@YK1175434

It depends on which words you want to optimize for SEO. If you target "Website Design" as keywords, the best link for SEO is the first one.

Indeed, in the others, you have more words; therefore the SEO value of the words "Website Design" in the anchor text is diluted.

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