: How to get a more detailed Google Analytics report about a campaign I'm running an e-commerce website and have a featured product block on the home page. When the banner is generated, the URL
I'm running an e-commerce website and have a featured product block on the home page.
When the banner is generated, the URL is dynamically assembled using the Google Campaign URL Builder guidelines:
?utm_source=homepage&utm_medium=banner&utm_content=MSI+N660+GAMING+GTX+660+2GB+Desktop+Graphics+Card&utm_campaign=featured%20product
In other words:
Campaign source is: homepage
Campaign medium is: banner
Campaign Content is: MSI N660 Gaming GTX 660 2GB Desktop Graphics Card
Campaign Name is: featured product
The problem is Google Analytics seems to group these together regardless of the content, which is not ideal because I'm trying to track each featured product's efficacy separately.
If I navigate to Acquisition → Campaigns → featured product
I can now see a single item under the Source/Medium column, which in this case is homepage/banner.
I was under the impression that if I click onto the homepage / banner option, it should show me the Campaign Contents, but it doesn't. It simply displays homepage / banner again, this time greyed out & not click-able and I cannot see the contents.
Is there any way to workaround this - or am I doing something incorrectly.
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All you need to do is Select "Ad Content" as you secondary dimension. Below is a snapshot:
Also, Have you thought about using Google Tag Manager and dataLayers to do this? Its much more efficient. You can use HTML5 data-attributes or you can setup a custom dimension.
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