: Does SPDY benefit SEO rankings? Google have stated that speed is a ranking factor: https://www.mattcutts.com/blog/site-speed/ Does implementing SPDY have any consequence for SEO?
Google have stated that speed is a ranking factor: www.mattcutts.com/blog/site-speed/
Does implementing SPDY have any consequence for SEO?
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The Googlebot is not currently SPDY enabled as of 2014-12-30.
Although Googlebot will not be detecting faster load times as a result of SPDY, there may be an indirect benefit from improved user experience from faster load times.
Faster load times may result in better user experience which can increase "engagement" on your site. Google measures engagement in different ways.
For example a very slow site will have a lot of users pogo sticking (http://moz.com/blog/solving-the-pogo-stick-problem-whiteboard-friday) back to the SERP results which will have a negative effect on ranking.
There is no arbitrary bonus for using SPDY so SPDY itself does not affect SEO.
But SPDY can make your site more responsive (i.e. load faster) which is a ranking factor so it can indirectly affect your rankings. But so far Google has stated that page speed only affects the rankings of a small segment of websites )probably the slowest) and most sites won't notice a difference.
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