: How to avoid being noticed as a spam and not hurt seo? We are not trying to create doorway pages I have a website, where we have a similar structure across all our pages, what differs is
I have a website, where we have a similar structure across all our pages, what differs is the location and product type.
Eg:
When you buy marketing xxx database from us, we tend to provide you with the latest / fresh set of xxx list, so that you are not stuck with the old database which are time sensitive and would not benefit you in any manner. Although we do provide old xxx database at a much reduced price. It is just the old database might be less effective, however, we have customers requesting old database as their marketing strategy allows having one.
Where xxx is the only thing that set it apart. Otherwise rest will be same structure in almost 800 pages.
Post Some cool and relevant answers so far : Now, I want how to avoid being noticed as a spam?, where we are not trying to create doorway pages, we are creating product pages for different locations and the number is around 800.
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Forget static pages and categories. Forget multiple pages. Make one page with a dynamic client side builder. Anything else is spam duplication and will get your domain and IP blacklisted from indexes in a matter of hours.
You can use AJAX + JSON to build customized downloads from the client side -- lets say customers want to build out + download a custom DB of 8 cities at once. Be sure to use the guidelines for AJAX so that Googlebot can understand how to use the site. developers.google.com/webmasters/ajax-crawling/
Also be sure to define query parameters in Google webmaster tools so that lesser Googlebots can semi-understand it :)
This falls under Google's prohibition of doorway pages in their search index:
Some examples of doorways include:
...
Multiple pages on your site with similar content designed to rank for specific queries like city or state names
They also say how they deal with sites that use such pages:
Google may take action on doorway sites and other sites making use of these deceptive practices, including removing these sites from Google’s index.
Which isn't to say that you can't have lots of pages on your site targeting similar things in different cities. But you do need to put the work into showing that you have a quality product tailored specifically to it.
Make sure users can answer questions like:
How is this database different than the one on the other page?
How many items are in this database?
How do I know that I'll be happy with this database?
What makes this database superior to those from a competitor?
I would recommend collecting testimonials from happy customers and featuring them on your pages. Give sneak peeks into your databases. Put up comparison charts to show that you are better than the competition.
The short version: yes, this will be harmful. Aside from grammatical errors, the repetitive nature of the content as well as the actual content itself suggests you are creating 800+ pages of marketing spam.
Expect the Search Engines to react accordingly.
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