: How are Google Analytic experiments impacted by filters? Google Content Experiments allow you to create experiments for A/B testing two pages, which then slowly converge on the "better" page depending

@Sims2060225

Posted in: #ABTesting #GoogleAnalytics

Google Content Experiments allow you to create experiments for A/B testing two pages, which then slowly converge on the "better" page depending how the goals are met.

However how is this convergence affected by filters? For example we have a filter to exclude internal traffic and two Views ("All Traffic" and "Excluding internal traffic").

As the experiment can only be generated on one view how does this work?

If I set up the experiment on the "Excluding internal traffic" view, and visit the page internally then I presume I will still call the experiment code, and potentially still be redirected to B page, but my page visits won't be available to view in GA using the normal GA code (for either A or B page).

So my question is, is this internal traffic view excluded from the experiment reports (and particularly the convergence calculation) for experiment success? Or does the fact that the experiment Javascript is called by my browser, mean it's included even though my traffic is not included in other GA stats under that view?

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