: Managing which version of a website appears in Google's SERP I've recently started up a website: example.com. I want to drive all traffic from Google to https://example.com. I've added all 4
I've recently started up a website: example.com. I want to drive all traffic from Google to example.com. I've added all 4 variants of the site to Google Webmaster Tools (http://www.example.com, example.com,https://www.example.com and example.com) and had them point to the HTTPS version as the preferred. I've uploaded a sitemap to the HTTPS version and done all of my setup through there.
When I Google the name of the website ("example"), one of the product pages comes up (i.e., example.com/my-product), but not my domain's homepage. When I Google "example.com" it is the first result, but version of the page looks old and the sitelinks I demoted are still there.
So why isn't my homepage coming up in a search result for my site? If I want Google to represent example.com, and not the other variants, do I just manage that version on Webmaster Tools? Or do I need to replicate the configuration for each version?
I've not had these issues with Bing. When I search "example", my front page is the top spot.
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Redirecting all the versions to a single canonical version is the most important thing. It sounds like you have that covered.
You also need to use your brand name on your home page in text (not just logo). Part of the problem could be that Google isn't ranking the right page because the right page isn't using the right words.
If an old version of the page is showing up in the Google cache, Google may be having some trouble crawling your website. Examine your robots.txt file. Use the "Fetch as Google" feature in Google Webmaster Tools to test that Googlebot can access your site.
Finally, give it some time. It may take Google a couple weeks to get everything sorted out after you make changes. If your website is new, it may even take a few more weeks.
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