: How can I improve the quality of more generic adwords keywords? I'm looking to improve the quality on some of my more generic keywords. 50% of my traffic comes from two keywords: "Bokförignsprogram"

@Heady270

Here are some tricks that I have learned to increase click through rate and AdWords quality score:


Use the keyword in your ad. This gets an instance of bold text into the ad which catches the eye more easily
Use numbers instead of superlatives. People get turned off by "Best accounting software" but might be more receptive too "80% more usable" or "Tracking 1 billion dollars in companies' assets".
Use a "call to action". People are more likely to take the action you want them to perform on your site, if you mention that action in your ad. Something like "download the free trial" or "buy today 20% off".
Improve the relevance of your landing page. Use the keywords on it as well.

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