: What does Facebook Ads guidelines mean by 'Attribution'? In Facebook's Advertising Guidelines, you can read the followng: B. Attribution Ads may not assert or imply, directly or

@Shanna517

Posted in: #Advertising #Facebook #Legal

In Facebook's Advertising Guidelines, you can read the followng:


B. Attribution

Ads may not assert or imply, directly or indirectly, within the ad
content or by targeting, a user's personal characteristics within the
following categories:

i. race or ethnic origin;

ii. religion or philosophical belief;

iii. age;

iv. sexual orientation or sexual life;

v. gender identity;

vi. disability or medical condition (including
physical or mental health);

vii. financial status or information;

viii. membership in a trade union; ix. criminal record; and x. name.



I own a website that focuses on personality tests/quizzes, e.g. "What animal are you?", "What Disney character would you be?", and I'm wondering if an ad like this:



would break the guidelines? I feel like any kind of targeted and personalized ad would imply a user's personal characteristic more or less indirectly..

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