: Canonicalization effect on SERP I have an established website with 1000's of links and good SERP for many of my pages. My Google Webmasters is now asking to solve an issue which is canonicalization.

@Phylliss660

When you redirect your example.com to example.com, using a 301 redirect, all your existing link-juice will also transfer to the www version. But if you're going to redirect it using a 302, that may block link-juice from flowing to www version.

So redirect your site without the www to the one with the www using a 301 redirect, and also put a canonical tag on it. That will help to prevent your pages from losing any SERP.

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