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Murray432

: Should I use a canonical tag when only 50% of the content is duplicated? I have a city guide website covering bars, restaurants and clubs. Each of these venues have their own subpage on my

@Murray432

Posted in: #CanonicalUrl #DuplicateContent #Seo

I have a city guide website covering bars, restaurants and clubs. Each of these venues have their own subpage on my website like: example.com/steersons-steak-house-darling-harbour-sydney/

For all venues I have copied the description from the venues' own website and mixed it in with my own content. Typically I've grabbed 200-300 words covering the basic description.

Since only parts of the page is a duplicate (roughly 50%) would I use the canonical tag?And what happens when the website I'm pointing to changes their content? Then it is no longer a duplicate.

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@Samaraweera270

For extracted content from a source, use this HTML:

<blockquote cite="http://venue-website/venue-description-page" title="Published title, author, date">
Your extracted content
</blockquote>


The cite attribute for blockquote content was designed specifically for this use case in the DOM. Google wouldn't be doing their job properly if they didn't respect the intent of W3C.

Of course the use of other content and ranking a page with borrowed content is very subjective and will be discussed hours on end within SEO circles.

See this question: Does the 'blockquote' element harm or help SEO?

The decision of using a canonical url depends on you wanting example.com/target-page to attract search engine traffic (and what kind of traffic).

There are many pages on the internet that use almost exlusively borrowed content (think resources pages) that rank well because they serve the search intent.

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