: Does referral spam really have a negative impact on my SEO? In Google Analytics, more than half of my traffic is from referral spam. This has a dramatic impact on my bounce rate -- which

Posted in: #GoogleAnalytics #Referrer #Seo

In Google Analytics, more than half of my traffic is from referral spam. This has a dramatic impact on my bounce rate -- which many sources claim is strongly tied to search ranking by Google.

I can negate a small amount of this by blocking the requests that actually visit my site -- but these are the minority. A lot (~80%) of the undesired traffic simply sends the necessary JavaScript call to Google to fool their systems.

So my question is: should I care? Does it actually matter outside of messing up my view on Google Analytics (that can be trivially dealt with via filters)?

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@Sarah324

No, it does not. Your Google Analytics is not a ranking factor. So garbage referrals, or anything else in your analytics, will not affect your ranking.

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: Does referral spam really have a negative impact on my SEO? In Google Analytics, more than half of my traffic is from referral spam. This has a dramatic impact on my bounce rate -- which

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