: Are HTML sitemaps needed in modern websites? Most of the articles you find regarding HTML sitemaps these days seem to be based on old and outdated sources, especially this 6 year old video.
Most of the articles you find regarding HTML sitemaps these days seem to be based on old and outdated sources, especially this 6 year old video. 6 years in the SEO world is ancient.
So SEO experts; do we really need to provide HTML sitemaps anymore? Realistically just how much of an impact will they have on SEO? I'm not talking about XML sitemaps here, by the way.
My thoughts are that in the modern world of semantic mark-up, tags, Schema microdata,and rich/fresh content driven websites, that a HTML sitemap just seems an incredibly outdated and desperate attempt to try and claw some favour with the search engines, when really that time could be spent implementing much more effective solutions.
I know people will argue that a HTML sitemap is also of use to the users, but really, who uses them?
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If you provide a solid XML sitemap with no mistakes, I doubt any of the major search engines might be interested in an HTML sitemap. Furthermore - yes, they were built for users, but I doubt many users are still using them.
That being said, I think whether or not one might decide to provide an HTML sitemap depends on the specific website. If the navigation is structured well and users can find anything without having to click through more than three categories to arrive at their destination (i.e. a product page), there is no point in providing an HTML sitemap. I have had clients whose website navigation was just a mess, though, and they were reluctant to change any of this for political reasons. In this case I would recommend providing an HTML sitemap so users can understand a website's structure somewhat better.
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