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Radia820

: Moved a site and now it has disappeared from Google? We just moved a client's website (i.e. example.com) to our servers from a competitor's. During the design and review phase, we registered

@Radia820

Posted in: #GoogleSearch #Migration #Seo

We just moved a client's website (i.e. example.com) to our servers from a competitor's.

During the design and review phase, we registered a new domain .net version (i.e. example.net) so we could have the client review and test - and as not to interfere with the old site until the new one was approved. After we received approval, we initiated the .com name, so the old site went down, and our new site went live as example.com.

But in doing this, the client has informed me that the domain name went from page one of a Google search result to page three when you simply type in its name? How is this possible in just a matter of 2 or 3 days. The optimization SEO is similar. Any insight would be helpful.

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@Voss4911412

Some points to consider:


Going to /index.html on your domain generates a 404 Error. It may be that this page was what existed previously (and the wayback machine seems to think so).
The top level of your domain uses Javascript to redirect to your index_pc.php or index_mobile.php page. Google won't follow this. Use <meta refresh> (which Google will follow, but doesn't suggest) or more preferably, a 301 redirect or just setting that page as your default in Apache. Or (even better) utilise Viewports to provide a site that works for both mobile and PC on the same page.
You are making very little use of meta tags (description, keywords, etc.) on the site. These are of questionable importance, and Google doesn't actually use the keywords tag but after all, them being there can't hurt, can it?)
No or very few back-links exist to your site. Again, not the most important factor but it does impact things.
You're not using Google Analytics (so can't see if what your customer says actually makes sense)


If the content is actually the same (though we can see it is not), then there should be no reason for anything to have changed. However, you say similar -- which suggests that things have changed. This, not your change of hosting account/DNS/server will almost certainly be the cause of your lower performance in search rankings.

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