: Setting the rel attribute in a <a href> tag to "nofollow" indicates that the hyperlink should not influence the target's ranking in a search engine's index. It is intended to diminish
Setting the rel attribute in a <a href> tag to "nofollow" indicates that the hyperlink should not influence the target's ranking in a search engine's index. It is intended to diminish the effects of certain types of advertising.
References
Wikipedia Page on nofollow
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