: How to translate Google Analytics from marketing-speak to tech-speak? Back in the dinosaur days, I was the sole Webmaster for my organization (dev, admin, templates, etc) and I monitored usage

@Looi9037786

Posted in: #GoogleAnalytics #UniversalAnalytics

Back in the dinosaur days, I was the sole Webmaster for my organization (dev, admin, templates, etc) and I monitored usage stats with Analog. As we grew larger I focused on more dev stuff, and handed off analysis to other people (TBH I think it often fell by the wayside).

Now our new Director of Communications has asked me to implement more features of Google Analytics. However, I don't grok the jargon. Cohorts? Conversions? Dimension Drilldowns? Could someone translate it into terms for a middle-aged techie slightly on the unix-beard side?

Specifically, what is the GA terminology/tool for:


tracking of navigation methods & paths (menus, inline links, sidebars, etc)
non-HTML documents viewed (which would be so easy with an apache log, grr)
offsite exit links (GA can do this without needing an exit redirect, yes?)

Vote Up Vote Down

Login to post a comment!