: Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter? According to this article, https://support.google.com/adwords/answer/6076199 When you
According to this article, support.google.com/adwords/answer/6076199
When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect information.
So, my website is example.com and the 3rd party service I use is called 3rdpartytracker.com
Let's say that I own the 3rdpartytracker website too.
www.3rdpartytracker.com/rd?keyword={_mykwid}&ad={creative}&url={lpurl}
Do I have to set a redirection script into 3rdpartytracker.com to send me back to the example.com?
Or it will take me automatically back?
I mean how does this work in a more technical approach?
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The third party tracker would have to a redirect to your site. Google has designed it so that it can work with any redirect script that takes the redirect as a parameter. The parameter name doesn't have to be url. It could be something like:
3rdpartytracker.com/track?redirect_to={lpurl}
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