: Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level? my goal is to track the cost (or max cpc) of each keyword coming to my website.
my goal is to track the cost (or max cpc) of each keyword coming to my website.
That means I have to play a lot on keyword level, right?
So, as far as I know the solution is given from the "custom parameters" that you can add to the tracking template or final url.
In my scenario, I will use a tracking template that will save the custom parameters.
My concern is what should I fill in keyword/ad group level and what should I leave blank in keyword/ad group level
Can I pass the keyword cpc (or max cpc) through a custom parameter dynamically? If not dynamically, is it against the rules to write it manually ? for example shoes_cpc=020
For this, shall I fill the custom parameters in each keyword ?
If on a keyword level leave the landing page (final url) and tracking template empty, will it use the ad group values instead?
Shall I leave blank the "customer parameters" on ad group? If yes, it will make use of the keyword level "customer parameters" ?
Thank you.
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The value track documentation doesn't list any parameters for your CPC or cost.
Including the CPC as a parameter could be possible but:
You'd have to update the URL every time you change bids.
What you actually pay isn't the CPC. You often pay less than the CPC.
Google expects you to get information about your costs by logging into your AdWords account.
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