: Google analytics advertiser features policy I am interested in using the demographics and interest reporting in Google Analytics. I have turned on the Enable Demographics and Interest Reports option

I am interested in using the demographics and interest reporting in Google Analytics. I have turned on the Enable Demographics and Interest Reports option in the property settings for one of my domains. There is a note there that says I may need to turn on advertiser features for this to work. I haven't turned on the advertiser features yet because there is another note there that says:

"You may need to update your privacy policy before enabling Advertiser Features."

I'm curious if anyone has worked extensively with advertiser features before and what type of language needs to be used in updating the privacy policy, if any?

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@Sherry384

Here is a list of policy requirements for Google Analytics Advertiser Features.

The policy states:

If you've enabled any Google Analytics Display features, you are
required to notify your visitors by disclosing the following
information in your privacy policy:

The Google Analytics Advertising Features you've implemented.

How you
and third-party vendors use first-party cookies (such as the Google
Analytics cookie) or other first-party identifiers, and third-party
cookies (such as the DoubleClick cookie) or other third-party
identifiers together.

How visitors can opt-out of the Google Analytics
Advertiser Features you use, including through Ads Settings, Ad
Settings for mobile apps, or any other available means (for example,
the NAI's consumer opt-out).

They also encourage you to link to their opt-outs.

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: Google analytics advertiser features policy I am interested in using the demographics and interest reporting in Google Analytics. I have turned on the Enable Demographics and Interest Reports option

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