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Angela700

: Higher speed website caused adsense RPM to go zero. why? I modified my website slightly so that links pointing to an item submission of some sorts (such as the "add item to shopping cart"

@Angela700

Posted in: #Forms #Links #Post #Seo

I modified my website slightly so that links pointing to an item submission of some sorts (such as the "add item to shopping cart" link) are now submit buttons. For example:

I converted:

<a href="http://example.com/item123/buy">Add to cart</a>


To something like:

<form action="example.com" method="POST" enctype="multipart/form-data">
<input type="hidden" name="ItemNo" value="123">
<input type="hidden" name="Action" value="buy">
</form>


This comes with two advantages. The button click doesn't go to a cached page, meaning data is actually being submitted, and seeing that I've applied this change to over 500,000 pages and I changed 4 links to 4 buttons, Search engine spiders will now have to only scan 500,000 pages as opposed to 2,500,000 pages.

The only thing I can think of which might be a problem is ads inside those pages after the button is clicked.

So now I'm curious. I looked at my performance stats, and my RPM was averaging out at 7 cents RPM and now today after the change its at 0 cents RPM. I know people say that RPM means that's what you make per 1000 users, but I think google is evaluating it much differently.

So can anyone tell me why my RPM went to 0 and/or give me suggestions on how to increase my RPM without forcing users to require the use of javascript to view my site? Is my form at fault? could my link idea be improved? I apparently am terrible at SEO's best practices.

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@Heady270

When you are using POST to pass relevant parameters to the page such as what was added to the cart, AdSense no longer knows what is on the page. From Ad code implementation AdSense code for dynamically generated pages:


Dynamic pages that use the POST method for form submission
Sites using the POST method use the same URL for many different content pages. To allow us to target the content of each unique page, we recommend that you change these pages so that your variables are passed through the URL using the GET method.


This will either cause ads not to display at all, or to not be relevant to the content of the page.

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