: Stats for Adsense ad units in DFP? I have a single page application and therefore my best option to use Adsense currently is to serve it through DoubleClick for Publishers. I created an ad-unit,

@Megan663

It depends how you have it configured. The usual way to show ads though DFP is to enable AdSense as the fallback for the slot. In the inventory settings for the slot, you should have an option that looks like this:



In this case:


DFP will report on your the performance of your ad slot
DFP knows the exact revenue from this ad
DFP knows about all channels that you assigned this ad
Information about the slot and the channel won't make it to AdSense, so the AdSense reporting will not be very useful




The other way to do it is to paste your AdSense snippet into DFP and run your AdSense campaign as an "Order". This is not the recommended way to run AdSense though DFP


DFP won't get information about the costs (DFP reporting will be fairly useless).
DFP won't be able to accurately predict how much AdSense would make and will not be able to choose between it and other ads as effectively.


If you run your AdSense ads this way, then you will check the stats through AdSense rather than through DFP.



No matter which way you run your ads, your payments will be handled through AdSense. The total that you make from all your ads will be accurate in the AdSense reporting and your checks will be based on those figures.

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