: Webmaster Tools: Mobile Usability Warnings - How to deal with adverts? I have received last week a warning from Google Webmaster Tools about the fact that my website is not mobile-friendly. And

@Angela700

People who do use google ads have an option of using the 320x50 ad unit perfect for mobile devices. When google tests pages for mobile usability, it checks to see if the page can nicely fit on a device 320 pixels wide without the need to scroll sideways to view all content.

Your best bet is to optimize your page to fit within a 320 pixel width and add the following in-between your HTML head tags:

<meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1">


Then contact whoever you're with for ads and see if they have a smaller ad unit with a width less than 320 pixels. This could give your site a better ranking with google and make your page higher on google's search result list which in turn raises your page view count which then could lead to more money.

But if you must insist on the larger ads, then you might want to make two versions of the site. A desktop version with the larger ad, and a mobile version with a smaller ad and create a script that can automatically redirect the users to the site that matches the device at the time.

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@Eichhorn148

Google allows three different mobile configurations:


Responsive web design
Dynamic serving
Separate URLs


Although there are many advantages to responsive, Google allows any of the three.

You have can a separate mobile site or you can serve different sized banners entirely to your mobile users.

As w3d says, your advertisers will want their ads to look good and fit on screens. You may have to revise your ad contract to show different size ads with mobile, but generally advertisers are eager for that.

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@Ogunnowo487

A responsive layout will also benefit your advertisers so they should be behind you on this.


the largest being 728x90


This should obviously be 100% width on a small screen (and possibly the same for your other "banners"), however, it may need redesigning to work properly on mobile (the height is unlikely to be sufficient if simply scaled down). But, as stated, it's in your advertisers interests to do this properly.

Depending on how specific your contract is I imagine this will need to be revised to cover responsive mobile media.

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