: How to add near-synonymous keywords to a web page? Say I'm selling software to calculate prime numbers. I'd like to have many similar keywords like "calculate" (prime numbers), "find", "discover",

@BetL925

You need to create lots of content around prime numbers and your software. You could have:


Feature lists for your software
User documentation that describes how your software is used
Use cases that describe how your software could be used in hypothetical situations
Questions that your customers have asked along with the answers you have provided
Online demos that allow visitors to preview the software in limited ways
General information about prime numbers
Testimonials from customers recommending your software
Comparison of your software to other software
Bug reports against your software (including versions in which fixed problems were fixed)
API documentation for how your software could be used by other programmers
Developer notes or a blog describing challenges encountered writing the software


As you add tens of related pages you then have ample opportunity to use all the synonyms in ways that are natural. You also show Google that you are an expert and that your site deserves recognition as an authority on the subject.

From a marketing standpoint, make sure that every page has a clear, prominent call to action to get users to buy the software. "Download now" or "Start your free trial", or "Buy now".

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@Gail5422790

Google already looks at synonyms. If you're using "Calculate Prime Numbers" to describe the software on page, you can still rank for find, discover, etc.

(Minor note, I know this is a theoretical, but it would be easy to fit in "create a list of" on the page with natural language.)

And yes, meta keywords are all but obsolete, they're only used to look for keyword stuffing, not to understand the website.

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