: Making google prefer "event detail" page to listing (index) page? I have a event calendar site which on the homepage ("/") contains a list (table) of all events. When you click on one of them,

@Ann8826881

Site: searches will always display the home page first if it is in the result set. For the additional search terms as by your example, if the home pages is in the result set, Google will always place the sites home page first then will display the remaining results in order of importance as Google sees it. This will change over time as search trends come and go of course.

I assume placing the home page first is an assumption made by the programmers.

You should be able to see your actual preferred pages by doing a search for biciklijada limes 2015 without site: and look for your pages. They will appear in order of importance.

If your home page still appears first in this list, it is simply because the home page scores higher not only for the terms entered in the search, but likely also for back links and other SEO factors. This is not uncommon especially for home pages that are aggregates of other pages such as what you often see in blogs. This would especially make sense if event pages come and go. They would not have had the opportunity to gain much of any factors that make them rank well- especially rank over the home page.

I wrote an answer on this on this site, but did not see it my search. You can de-tune the home page some and make sure that your event content pages are as well tuned as possible. But since I would assume events are temporary or at least will appear shortly before an event, you will need to use back-links quickly and heavily where you can (such as other event sites) and social media especially the ones that will drive traffic and matter most to search. I rather suspect that Facebook has little value where Twitter will have more. You will have to decide. I am not a social media expert mostly because I hate it. ;-)

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