: Why does AdSense code not conform to Google page-speed insights requirements? I run my website through numerous of testing websites including Google page-speed insights. The problem is that Google

@Heady270

You say that there are page speed requirements but they are actually recommendations, guidelines, and best practices. Most of the time, you would do better to follow the advice, but there are times when the advice is inappropriate or not worth the effort.

You don't need to get a perfect score. Any score about "80%" is probably good enough. For search engine optimization purposes, I've found that Google doesn't penalize sites in any way as long as they load and render in under 3 seconds. Further improvements can be good for users, but won't result in better rankings. Load times of 3 to 7 seconds appear to cause users to turn away which can lower rankings. Load times of greater than 7 seconds are actively penalized by Google.

Load times are generally measure until the "DOM Ready" event which is when the page is generally usable by the user. Ads typically load asynchronously. The page can be usable before the ads load and the ads shouldn't delay the DOM Ready event.

Google ignores the caching suggestions for AdSense ads because the ads are dynamic. The JavaScript that writes the ads into your site is dynamic. The ads can change with every refresh. Caching could break this functionality.

As far as minimization goes, a 2% reduction isn't great savings. In that case, it just isn't worth the effort of doing it.

If you want your site to make money with ads, you are going to have to accept the lower score.

Vote Up Vote Down