: Two Companies, One Site, Big Problems I am working with a company that has two company identities, however they have used 1 root domain. In addition, the content for both sites are almost
I am working with a company that has two company identities, however they have used 1 root domain. In addition, the content for both sites are almost identical (working on separating and fixing this).
So example:
example.com - this is the main company.
lovely-company.example.com - this is a different company that needs to have a different identity to the end users and search engines.
The lovely-company.example.com example is performing now better than example.com due to more back links, traffic, each time the example.com is improved, the lovely-company.example.com is as well so example.com's ranking has depleted and lovely-company.example.com is thriving.
The plan is to separate the identities with two separate urls. So there will be a lovely-company.example.com and example.com. However, because the lovely-company.example.com has such as great ranking for eample.com and I can't keep the domain (as the backlinks to the lovely-company.example.com and audience expectations are related to the lovely-company.example.com company) what should I do with the subdomain?
I'm fearful if I point the subdomain that the SERPs will still deliver and the issue won't be resolved. However, if I do a 301, i'm not sure i'll have any better luck. But for sake of UX, we have to do one or the other.
My last thought was maybe on the example.com doing a robot.txt for all of the lovely-company.example.com pages (lots).
Any help would be appreciated. It's a mess!
Thanks for reading.
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Not only will you need 301 redirects for about a year, you will also probably need a very simplistic static page with the link after you quit the automatically forwarding for about a year too. Just one sentence with the link to the new url.
In this sort of situation there is no real best solution, only least problematic. In this instance the least problematic solution that I can see would be to keep the lovely-company.example.com domain for a period of 6-12 months but forwarding all pages using 301 redirects to lovely-company.example.com. This will give a chance for the organic links to rebuild to the new domain. Once that happens you can close down the lovely-company.example.com domain. While the ranking for example.com has gone down based on your question eliminating lovely-company.example.com shouldn't further affect example.com as Google considers the two as separate domains, if anything you may see overall organic linking to example.com improve from the reduction in confusion.
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