: Secure Badges on Site? I have a new client whose site I will be re-building. I noticed on his site he has a badge from McAfee saying the site is secure. Below is an example: I have

@Deb1703797

Posted in: #Security #SecurityCertificate

I have a new client whose site I will be re-building. I noticed on his site he has a badge from McAfee saying the site is secure. Below is an example:



I have seen similar type badges by other companies as well on other sites.

My question is this:

Do these types of services increase conversion and trust for a site? In other words, these services claim that it will increase the trust for the consumer thus increase sales and interactions on your website.

I am looking for studies that provide proof or results than just an opinion as an answer, preferably by a third party who does not offer the service.

Edit

This question is essentially the same but the answer there provide opinions vs documented studies (other than the ones the companies provide). I am looking for documented studies as an answer.

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