: Using the same text copy as another website for a higher search result? One of my superiors, (whom presumably doesn't understand much about SEO) thought that copying text from another website

@Voss4911412

I don't really understand what you mean with "duplicating LANGUAGE of another website", and i don't really understand why he wants their website to rank higher in the SERPS.


If you mean you want to duplicate their content, you should really not do this, unless it's a second website from your company and you cannonicalise everything.
If you mean you want to use their content - but translated in another language: as far as i know Google will recognize this, and understand similarities from different websites even in different languages. Content should always be original, unique and different from others on the internet.
If you want to use the same different languages they use on their website - this won't have any bad results. You just need to use your right hreflang-Tags on your website, and again don't forget to cannonicalise everything.


Still right now I think that's all not the answers you want to hear, and still I dont understand why your Superior wants another Website to rank higher.
If you mean he wants his own to rank higher from duplicating stuff from other sites of the internet - you're gonna have a bad time.

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