: Can Google Analytics be configured to ignore UTM parameters with specific values? How do I set up Google Analytics to ignore UTM parameters if utm_source=something (or medium/campaign)? I want

@Annie201

If you can't modify your .htaccess, or you just want to do that for only some views, you can apply Search&Replace filter in your Google Analytics view like this:



Obviously, instead of "something" you put the target medium of that campaign. You can do the same for source and other utm parameters. You need to just create another filter and choose the respective filter field.

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@Heady270

A solution would be to redirect away from UTM parameters with specific values. Google Analytics doesn't record the values until the JavaScript on the page executes. Server side redirects happen before Google Analytics has a chance to see the parameters.

# Remove the query string when it contains analytics
# parameters that should be ignored
RewriteCond %{QUERY_STRING} utm_source=something
RewriteRule (.*) /

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