: In DFP, Is it possible to track where the click originated (referrer report)? I would like to know exactly on which page the click originated in my reports. This is valuable when you want to
I would like to know exactly on which page the click originated in my reports.
This is valuable when you want to know which creative worked better on each page.
Unfortunately creating different ad-unit for each page is not a real solution, since we have hundreds of pages.
More posts by @Mendez628
2 Comments
Sorted by latest first Latest Oldest Best
Attach slotRenderEnded to the pubads()
Ignore the event.isEmpty responses.
Capture the AD slot /Company/Position/AdSlot inside DFP.
Capture the DFP Creative ID.
Then I push this data into Google Analytics.
googletag.pubads().addEventListener('slotRenderEnded', function(event) {
if (!event.isEmpty) {
if (!$.isEmptyObject(event.slot.i)) {dfp_position = event.slot.i;}
if (!$.isEmptyObject(event.slot.w)) {dfp_position = event.slot.w;}
gt.push({event: 'gtm_dfp_event',gtm: {dfp: {category: "DFP",action: dfp_position,label: event.creativeId}}});
The response data contains the ad URL link, you can overwrite it with an event listener that will record the click then after redirect to the DFP URL.
DFP has no reporting facility for site metrics such as URL or page on your site.
Here is the complete list of dimensions that can be applied to DFP reports:
Ad network name
Ad request size
Delivery
Advertiser
Aggregated demand channel
Creative
Creative size
Creative type
Line item
Line item type
Master and Companion creative
Order
Geography
City
Country
Metro
Postal code
Region
Inventory
Ad unit
Custom criteria
Placement
Targeting
Targeting
Device category
Time unit
Date
Day of week
Hour
Month and year
Week
Users
Salesperson
Video
Fallback position
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.