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Eichhorn148

: Google Analytics "Acquisition Channels: Bookings" vs. "Attribution Last Click conversions" I'm looking looking into attribution model analysis and assumed our standard booking numbers would match last

Posted in: #Conversions #Google #GoogleAnalytics

I'm looking looking into attribution model analysis and assumed our standard booking numbers would match last click but the numbers do not match up.

I would have assumed GA counts transactions on a last click level so I'm unsure as to why in the attribution model last click does not match.

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Last-click is the default in Model Comparison Tool, but Last non-direct click is the default in Analytics.

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