: Cut Permanent Redirection We had 3 successful business websites before but our previous manager combined all our assets into one through permanent redirection. Now, another manager came and he
We had 3 successful business websites before but our previous manager combined all our assets into one through permanent redirection. Now, another manager came and he wants us to use the other 2 sites into separate business entities/business websites. Is it ok to cut the permanent redirection and make them separate sites again? I know it's a dumb question with an obvious answer, considering that it's a permanent redirection, but I want to be clarified from any of your experiences.
Update: Only the homepage is permanently redirected to our main domain. All pages are still cached on Google search even the homepage... Are the other 2 sites re-useable?
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The answer depends on the content of the three sites. If the content on all sites are very similar and are used primarily to "game the system" and take up as much real estate in the SERPs, you will lose. Google is smarter than that and uses signals such as same IPs, logins, user cookies, etc. to tell that one company is trying to manipulate the SERPs. An example of this might be:
ultimatetravel.com
bestflights.com
bestcruises.com
In this example, I could see a legitimate reason for wanting to break them up but as previously noted, it would be better for you in all aspects (SEO, workload, management, expenses, etc.) to house everything under one roof.
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