: What are the causes for self-referral mainly by returning users in Google Analytics? We are tracking our website on 3 separate properties. We have self-referral on one of the properties. In the

@Merenda212

Posted in: #GoogleAnalytics #Referrer

We are tracking our website on 3 separate properties.

We have self-referral on one of the properties.

In the landing page report, I have applied a second dimension of full referrer, then applied a filter to show only self-referrals.

I also applied segmentation of: All Sessions, Returning Users, and New Users.

And I get:


All sessions: % of Total: 27.63%
Returning users: % of Total: 27.62%
New Users: % of Total: 0.01% (4)


Tracker settings in Google Tag Manager:


AllowLinker: true
anonymizeIp: false
cookieDomain: auto
cookieName: _gaGTM


I also monitored real time traffic sources while browsing around the website, specifically browsing back and forth from the landing pages and full referrer paths listed in landing page reports and they don't track as self-referrals for me.

Why could this be happening, and how do I fix this?

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